The Haiilo Analytics dashboard is an effective tool that enables you to gain deep insights into user engagement and measure the success of your platform and its content. By utilizing the different pages in the dashboard, you can explore user activity, track content performance metrics, and identify popular pages and communities that will help you enhance the overall user experience and drive content effectiveness.

Haiilo Analytics can be accessed from the icon in the navigation bar, provided you have the necessary permissions.

Dashboard pages

The Analytics dashboard features various categories, each represented by a different page. Each page focuses on specific metrics to enable deeper analysis.

• Summary Dashboard: The Summary Dashboard provides an overview of your platform's performance. It highlights key metrics, trends, and content, with helpful AI-generated anomaly detection and insights to keep you informed. Learn more in this article:
  • Analytics Summary Dashboard
• User activity: The User Activity page focuses on key user activity metrics, which are essential for understanding how users use and interact with the platform. Learn more in this article:
  • User Activity Analytics
• Content: The Content page highlights how content is created, viewed, and perceived based on engagement responses. Moreover, by selecting a specific content item, you can access additional Content Details to explore a content item in greater depth. Content analytics can display intranet and Studio metrics. Learn more in these articles:
  • Intranet Content Analytics
  • Studio Content Analytics
• Pages: The Pages page provides data for pages on the platform. Also, by selecting a specific page, you can access Page Details to explore a particular page, its content, subscribers' actions, and app analytics in greater detail. Learn more in this article:
  • Pages Analytics
• Communities: The Communities page provides insights into communities on the platform. As with pages, by selecting a community, you can access Community Details to explore a community, its content, members' actions, and app analytics in detail. Learn more in this article:
  • Communities Analytics
• Homepages: The Homepages page provides details about your platform's homepages. You can select a specific homepage to view detailed data. Learn more in this article:
  • Homepages Analytics
• Search: The Search page highlights search data, including the most frequently searched phrases. Learn more in this article:
  • Search Analytics
• User Satisfaction: The User Satisfaction page presents data from the platform's user satisfaction survey. The page only shows if the user satisfaction tool is enabled on your platform. Learn more in this article:
  • User Satisfaction Analytics
• Campaigns: The Campaigns page provides insights into the performance of your campaigns by aggregating metrics across all included content. Currently, only Studio content can be tagged with campaigns. Learn more in this article:
  • Campaign Analytics

Features

There are some features that overlap between the different pages in the dashboard:

• Filtering the data: You can filter the dashboard by date range or various user criteria to refine your data. Learn more in this article:
  • Using filters in Haiilo Analytics
• Viewing percentage change: Every widget in the dashboard displays a percentage trend as the development in comparison to the reference time period. The reference period is automatically selected from the same duration just before the configured time period. For example, if you are viewing the past 7 days, the change is compared to the 7 days prior to your selected period.
• Exporting the data: You can export your data to an Excel file for further exploration. Additionally, you can use Haiilo's API to pull analytics data into an external analytics system. Learn more in this article:
  • Exporting data in Haiilo Analytics
• Viewing mobile app analytics: Certain metrics in Haiilo's Analytics dashboard allow you to see a detailed breakdown of data for both the web and mobile app, enabling you to understand how your users use the platform on the web and mobile app. Learn more in this article:
  • Viewing data breakdown by web or mobile
• Understanding the Sentiment of your content: It's crucial to know how your users are really feeling and what emotions the content on your platform is sparking. Our sentiment analysis helps you do just that by analyzing text and reactions to reveal the underlying emotional tone of conversations on your platform. Learn more in this article:
  • Analyzing Sentiment for your content

Permissions

These are the permissions related to analytics:

• "Access Analytics": With this permission, users can access the analytics and view data for any pages and communities they manage, as long as they are also a page/community admin.
• "Analytics Admins Access": Allows users full access to the Analytics. This includes viewing all platform data on users, content, pages, communities, etc.
• "Access Studio": Allows users to access the Studio and, therefore, also access analytics for studio posts and newsletters.

To help you better visualize your analytics access, see Understanding the permissions and views for Haiilo Analytics.

Data collection and processing

You will sometimes see that data from previous days is being slightly adjusted. Below, we explain why.

When collecting data, some events cannot be transmitted while a user is actively using the application. For example, the time a user spends navigating through Haiilo is recorded until they leave the page. If a user closes the browser tab, data transmission stops and will not resume until they reopen Haiilo in their browser. At that point, any previously collected user activity data will be transmitted.

The time it takes to collect and process all data depends on the type of event and individual user behavior. Sample analysis has shown that approximately 85% of data is collected within the first hour after the event, and around 98% is collected within 24 hours following the event.