The Analytics Summary Dashboard serves as your initial view in Haiilo Analytics. It's designed to answer the question: "How are our platform usage, users, and content performing this week?" 

The dashboard provides a centralized, simple overview of your platform's data, including average content views, page visits, engagements, and high- and under-performing content. It includes three sections:

• AI wrap-up: An automated, plain-language narrative summarizing significant trends and deviations.
• Performance highlights: A high-level health check of your platform's key engagement and reach KPIs.
• Platform highlights: A curated list of the specific content, pages, and communities driving your data.

The dashboard considers a 7-day timeframe and 3 months of historical data to establish baseline performance and calculate normal KPI ranges. Find more details about the calculations below.

AI wrap-up

For the AI wrap-up section to display, the AVA Analytics feature needs to be enabled for your platform.

The AI wrap-up section automatically groups positive and negative deviations in your platform data and generates a written snapshot of your trends. This means you'll be able to see at a glance what's working well and what can be improved, all in simple, readable text.

The section features two clusters: 

If all KPIs remain within the baseline, AVA will simply indicate that the platform is stable.

Performance highlights

The Performance highlights section turns your platform data into clear signals that show whether your communication is landing and how your users are engaging. Together, these KPIs provide a quick and meaningful health check of your platform's performance over the past 7 days.

The section features nine clusters:

Benchmarking

For each KPI, you can see how your performance has been over the past three months. This includes your own results, shown as an internal benchmark (↑/→/↓), and a comparison to a peer group of similar platforms with a comparable number of active users, serving as an external benchmark.

Against your peer group, you can be a:

• Leader: In the top 25% of platforms in your peer group.
• Rising Performer: In the top 50% of platforms in your peer group.
• Core Standard: In the median range of platforms in your peer group.
• Initial Tier: In the baseline 25% of platforms in your peer group.

All benchmarking is done using anonymous data, and there is an option to opt out. Learn more about external benchmarking below.

Details

Clicking a cluster will open a pop-up with detailed information about the cluster and external positioning, including:

• Calculation: How the metric is calculated, with a link to the specific analytics section.
• Performance Summary: A summary of cluster performance, including referencing external positioning in detail. The summary is either AI-driven (if AVA Analytics is enabled) or a static explanation.
• Benchmark Range: This shows how your result compares to the typical range for your peer group.
• AVA Recommendations (Coming Soon): If AVA Analytics is enabled, AVA will suggest a few ideas for improving this metric, based on Haiilo's best practices.

Platform highlights

The Platform highlights section showcases the specific content pieces and spaces that drive performance. You can see a curated view of the content and spaces that have had the greatest impact in the past 7 days, to quickly identify:

• High-performing content worth replicating
• Underperforming initiatives that need attention

The section features six clusters:

The metrics on the Summary Dashboard compare the last 7 days to the last 3 months and highlight significant deviations.

• Metric: Each metric or KPI is calculated using the average or median calculation of the last 7 days. 
• Internal benchmark: The metric is compared to a long-term average or median of the last 3 months for your platform to get a relative change of the short-term data compared to the long-term data. 
• Deviation threshold: To calculate a normal deviation range, the median absolute deviation (MAD) or average absolute deviation (AAD) of the long-term data is calculated. Values within this range are considered normal, and anything outside that range is a significant change.
• Binary deviation: Metrics are flagged if the calculated change is outside of the normal deviation range. This shows a statistically significant positive deviation (success) or negative deviation (problem).

External benchmarking

Our external benchmark engine calculates benchmarks using anonymized data from Haiilo Cloud analytics platforms to provide a comparative view. Benchmarking is unavailable for Private Cloud platforms.

You can opt out of your anonymized platform data being used for benchmarking at any time in Administration > Features > Miscellaneous. By default, your platform is included.

Here's an overview of how the benchmarking process is established:

• Normalization: All metrics are normalized by either the number of activated user accounts or the number of published content items. This normalization ensures that all data points are statistically comparable regardless of organizational size.
• Peer Group Tiers: Platforms are categorized into peer groups based on the number of activated user accounts. This allows your platform to be benchmarked against other similar platforms:
  • Group 1: < 100 users
  • Group 2: 100 - 499 users
  • Group 3: 500 - 1,500 users
  • Group 4: > 1,500 users
• Performance Classification: Based on your platform's exact position relative to its peer-group median, each metric is assigned one of the following labels:
  • Leader: Top 25%
  • Rising Performer: Top 50%
  • Core Standard: Median Range
  • Initial Tier: Baseline 25%