Setting up a Blog app

To use the Blog app, you first have to set it up. You need to be an admin of the page or community and have "Manage apps of a page/community" permission to configure the app.

For information on showing your app's name in other languages, read Providing app names in other languages. You can also publish your blog articles in multiple languages to ensure users can read them in their preferred language.

Set up the app

After adding a blog app, you can configure the following settings:

General tab

  • Name: Give your app a meaningful name that best reflects its topic and use case.
  • Activate this app: Activate the app immediately or leave it in the deactivated mode. A deactivated app is only visible to page or community admins. Learn more in Activating and deactivating apps.
  • URL: By default, the URL is generated from the app's name, but you can change it to something else. Any old links leading to the app won't work anymore after you change it.
  • Authors: Define if Admins, Everyone, or select persons (Custom) can create blog articles in this app. Your decision will define the app's character. If you want to use the app for official communication, only admins (and maybe a few select persons) should be able to create articles. Admins can always create articles, even if you choose Custom.
  • Publishers: Define who can publish created articles. You have the same options as above. A common best practice is to define that select persons can create articles, but only Admins can publish them. This way, you can implement an approval cycle. Admins can always publish articles, even if you choose Custom.
  • Users can comment on blog articles: Define if users should be able to comment on single blog articles.
  • All articles get shared on the timeline automatically: Define if articles published through this app should automatically appear on the timeline of a person who subscribed to the page or community on which the app is installed.
  • Archiving: Set a default archiving date for articles published via this app. Of course, you can adjust or delete the archiving per article.
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Teaser images tab

On this tab, you can configure default teaser image(s) for your blog app. The images are used for all blog articles created in this app, unless you replace the teasers at the article level. Learn more about editing images on an article level in Creating blog articles.


First, upload a main image and set its focal point. The main image is then automatically cropped to each relevant image format and ratio. The focal point determines how the image is adjusted across all ratios. 

You can preview how the teaser looks in each ratio and, optionally, replace the image for any ratio by uploading a separate image. The following image ratios and formats are available:

  • 1:1 (Square). This ratio is always used for the teaser image when the article is shown in the blog app overview, in studio newsletters, shared on the timeline, and when reading the blog article in the browser.
  • 3:1 (Ultra wide)
  • 4:3 (Classic)
  • 4:5 (Portrait)
  • 2:1 (Large editorial)

When you set up any blog widget, such as the Latest blog articles widget, Trending blog articles widget, or the Recent Content section on the mobile Dashboard, you can define which teaser image format is used for that element, allowing you to determine which image size is displayed. The chosen format is also respected in the mobile app.

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