Using campaigns in the Studio new

This feature is available with:

Don't know which module you're using? Find out here.

  • Align - Employee Communications

With Campaigns in the Studio, you can go beyond just managing and analyzing individual posts. Campaigns help you plan, organize, and track related posts and newsletters over a defined period of time, all under a unified campaign banner. 

You need "Manage campaigns" permissions to create and manage campaigns. Additionally, post creators need "Add items to campaigns" permission to link content to existing campaigns.

Understand campaign statuses

Campaigns automatically move between certain statuses depending on their start and end dates. Additionally, campaigns can be manually archived once they are no longer required. The possible statuses include:
Status Notes
 Active 
  • A campaign becomes Active when its start date is reached.
  • Active campaigns are considered currently running.
 Inactive 
  • A campaign is Inactive if:
    • Its start date is in the future, or
    • Its end date has passed.
  • You can continue adding content to inactive campaigns, making it useful for post‑campaign clean-up or content that was published late.
 Archived 
  • Campaigns can be Archived manually.
  • Archiving helps keep the campaign overview clean and focused.
  • Once archived, no new content can be added to the campaign.
  • Existing assigned content remains unchanged.

Create a campaign

When you create a campaign, you are automatically assigned as its owner, and this ownership cannot be transferred. As the owner, you can manage the campaign, including editing and archiving it.

  1. Go to the Studio from the main navigation bar.
  2. Select Campaigns > Create campaign.
  3. Enter a clear and descriptive Name for your campaign. The campaign name will only show up in the Studio and analytics, helping you easily tell different campaigns apart. For example, "Microsoft Migration 2026" or "Product & Tech News".
  4. Optionally, include a Description of the campaign's purpose, goal, and strategy. This will help you and other Studio editors understand the campaign's purpose.
  5. Define a Start date for your campaign.
  6. Optionally, define an End date for your campaign. If you don't define an end date, your campaign remains active until it's manually archived.
  7. Choose a color for your campaign, or let the randomizer select one automatically. The color helps you differentiate your campaigns in the campaign overview and identify which posts belong to which campaign on the Calendar.
  8. Select Create campaign to finalize.

Once your campaign is created, you can add content to it by selecting the campaign > Add content, provided you have the "Add items to campaigns" permission. You can add draft, scheduled, published, or unpublished multichannel posts and newsletters to a campaign. There is no limit to the number of content pieces you can add. 

You can also add posts and newsletters to campaigns when creating or editing posts in the Studio editor. Learn more in Creating Multichannel posts and Creating email newsletters.

Manage a campaign

In the Campaigns overview, you can see a list of all campaigns in your platform. You can manage the campaigns you own by selecting    on a campaign. You can:

  • Edit: Edit any of the campaign details, such as name or start/end date.
  • Duplicate: Duplicate the campaign for easier creation of a new one with similar details.
  • Go to analytics: Open Campaign Analytics filtered specifically for the campaign.
  • Archive: Archive the campaign. 
  • Delete: Delete the campaign. Deleting a campaign permanently removes campaign‑level Analytics data. The content that the campaign was assigned to is not affected by deleting the campaign.

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