Creating Multichannel posts

You can create Multichannel posts in the Studio. You need "Access Multichannel Studio" and "Create, edit and delete posts" permissions to create posts.

To publish posts, you need "Publish posts" permission. Users who don't have this permission can only create and edit posts but require approval from an admin to publish them.

Currently, Multichannel posts cannot be fully deleted. Although moderators can see the Delete option on the timeline, the post is not marked as deleted in the Studio and remains in third-party channels.

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Create a post

  1. Go to the Studio from the main navigation bar
  2. Select New post in the upper right corner to open the editor.
  3. In Publish as, select who will appear as the post's author: you or a Page/Target Audience.
  4. Add your content. You can use the editor toolbar to add lists, quotation blocks, hyperlinks, images, videos, etc., to your post.
    • The following requirements apply for images and videos uploaded in the Studio:
      • Images: Upload limit 25MB. Supported formats JPEG, PNG, GIF, BMP, WebP, TIFF 
      • Videos: Upload limit 2GB. Supported formats WebM, MPEG-4/H.264
    • If enabled for your platform, you can ask Haiilo's AI assistant, AVA, to help write your post.
  5. When you're done with your post's content, you can provide the post in an additional language. Alternatively, if you only want your post to be available in one language, you can move on to adjust the post's settings before publishing.

A draft of your post is saved and updated within a few seconds every time a change is made. This means you can leave the editor, and your post will be saved automatically so you can return and finish the post later. Only the latest version of your post is saved. Your drafts can be located in the Studio from the Dashboard or Calendar tab.

Provide a post in additional languages

The editor preselects the post's first language as the platform language defined in your Account settings. You can provide your post in additional languages if your platform has activated multi-language.

  1. Select next to the original language
  2. Choose a language in which you want to provide the post. Only languages that have been activated in the Administration can be added.
  3. Choose an option:
    • Copy existing content: You can copy the post content from another language that you've already written the post in, allowing you to see the original content while writing the post in the new language.
    • Start from scratch: You can start with a blank editor in the new language, enabling you to write the post from scratch.
    • Auto-translate existing content: If your Haiilo platform uses automatic translations, you can auto-translate the post into the desired language with DeepL or Microsoft Translate. You can still edit the post after it has been translated.
  4. Select Add language
  5. Repeat for every language you want to provide the post in

Each language version of the post is displayed as a separate tab in the editor so you can navigate between your versions. You can define a teaser for each language, but the other post settings can only be adjusted when in the first language the post was created in.

When a post is available in multiple languages, it will be displayed to users in their preferred language. If the post is not available in the user's preferred language, it will be displayed in the default platform language set in the Administration. If the post is not available in the user's preferred language or the default language, it will be displayed in the language in which it was first created in the Studio.

creating a multi-language studio post.png

Adjust a post's settings

When getting ready to send your post for approval or publish it, you can configure the settings for your post on the right-hand side of the editor.

  • Schedule for later: You can set a scheduled date and time for your post before requesting approval or publishing. The post is scheduled automatically for the set date and time. If the post creator doesn't set a date and time before requesting approval, they need to publish it manually after approval. Learn more in Publishing Studio posts.
  • Teaser: Every post has a teaser with a title, body, and image(s) that is automatically generated using content from your post. The teaser will continue to update itself as you make changes to your post until you manually edit it. Once you've edited the teaser, it will remain in that edited state and won't update automatically anymore. You can still manually edit it.
    • A teaser title and body can be different for each language, but the image(s) will be the same in all languages.
    • You can use up to 4 images or one video in your teaser. Multiple images will be displayed as a collage, and the user should read the entire post to view the images fully. A video teaser is playable directly on the timeline.
    • You can choose a focal point for your teaser image(s) so that the best section of it is always displayed on each communication channel.
      teaser with multiple images.png
  • Show in "Featured Posts": When you select this option, your post is included in the Featured posts widget.
  • Show in "Hero Teaser": When you select this option, your post's teaser title, body, and image are featured in the Hero Teaser on the homepage. Only posts with the selected target group Send to everyone can be featured within the Hero Teaser.
  • Show in "Digital Signage": When you select this option, your post's teaser title, body, and image are shown on the Digital signage screen.
  • Audience: You target your post to ensure it reaches the right users. The post creator is preselected and fixed. Once you select an audience, a list of targeted users appears under Show custom audience.
    • Send to everyone: The post is sent to everyone on the platform. To choose this, you need permission to "Target any audience".
    • Users: The post is sent to selected individual users. To choose this, you need permission to "Target any audience".
    • Pages/Target Audiences: The post is sent to selected page/target audience subscribers. This option is available to all post creators. If the Multichannel app is installed within the targeted page, the post is visible in the app.
    • Groups: The post is sent to selected user groups. To choose this, you need permission to "Target any audience".
  • Channels: You can select which channels to send your post to for the chosen audience. The channels you see depend on what has been set up for your platform.
    • Timeline: The post is displayed on the timeline for the selected audience. The post creator can choose if commenting or liking is enabled for the post unless these options are turned off by the admins in the administration.
    • Email: The post teaser is emailed to the selected audience. Users need to open the post to read it fully.
    • Slack: The post teaser is sent as a Slack message to the selected audience. Users need to open the post to read it fully.
    • Microsoft Teams: The post teaser is sent as a Teams message to the selected audience. Users need to open the post to read it fully.
  • Request read confirmation: When you select this option, your audience needs to acknowledge that they have read the post. A user confirms the read once in their preferred channel. A post with read confirmation is distinguished by a To acknowledge tag. You can view how many users have confirmed reading a post in the Analytics.

Once you've finished creating and configuring your draft post, you can send it for approval or publish it, depending on your permissions. Learn more in Publishing Studio posts.

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