When are our users actually at their most active during the day? You can answer this question easily using Haiilo Home Analytics by looking at your user activity map.
The user activity map shows the intensity of user activity in various shades of blue. The darker the blue, the more users were active on Haiilo at the same time.
In this case, active means that the Haiilo tab must have been opened or the app actively opened. A browser tab opened in the background does not count toward the analysis.
Interpreting user activity
The user activity map always shows the whole week in 24 hour periods. The analysis is per day over the last week.
Take a look at Wednesday midday in CW24 on the map. Monday, Tuesday and Wednesday morning of CW24 have already been analyzed here. Wednesday afternoon has still not been colored in.
Thursday, Friday, Saturday and Sunday appear in the analysis working backwards. That user activity is therefore from CW23.
In the map shown above, it is evident that most users are active in their digital home on Mondays, Wednesdays and Thursdays after the lunch break.
You can also deduce the following:
Most colleagues start work between 8:00–9:00 and usually check into Haiilo once in that time.
Activity then drops off again during the morning.
The lunch break is from about 11:00–12:00 in this company.
The main working period is 9:00–16:00.
Many colleagues seem to take a shorter day on Fridays.
The map does not show with which device your users accessed Haiilo.
Using user activity
By looking at the activity rates, you can boost the reach of your posts. You can see exactly when the greatest number of users is present in your digital home and you should use this time to publish important news.
Company information about the blog app, updates from departments to network colleagues, short posts on the timeline – now you know the best time to reach a large number of readers.