Use case: Interactive homepage

This kind of homepage is often used to make it easier for users to find their way around their new digital home. The handy thing about this kind of homepage: It is a mix of interactive and personal content.

The content is partly created based on the user’s own subscription and membership settings. It is thus tailored individually to suit the user. Users are also encouraged to network with colleagues and follow trendy topics.

This kind of homepage is particularly suitable for companies who have a large number of employees and perhaps even have multiple locations. Companies who focus on networking and a company-wide topic radar will also be a good step ahead with the homepage.

Aim of the homepage

Before we start creating the homepage, let’s first consider its objective:
  • Networking with employees and interaction with each other
  • Central source of information for editorially maintained content
  • Transparency regarding company events
  • Topic radar for frequently used hashtags

Implementation with Haiilo

In our example, we have used the following widgets
  • Subscriptions
  • Upcoming events
  • Timeline
  • Trending hashtags
  • Do you know?
  • Latest blog articles
  • Welcome




Widgets in detail 

  • Using the "Subscriptions" widget, employees can get a body of relevant information from the company right at the start. In our example, two pages were given the "Auto-subscribe" function so that the employees consume their first content right from the start and posts appear on the timeline on the homepage.

  • The "Do you know?" widget encourages internal networking among employees from different departments. This is particularly relevant in the start phase of your digital home in order to encourage interaction as quickly as possible.

  • The homepage is the entry point for every user to your digital home. The timeline is used here to inform other users who follow you and to share interesting news (e.g. status updates).

  • The interesting news is shown with the "Latest blog articles" widget (here: News). The content of the widget should be updated at a high frequency to keep the users’ attention and maintain the novelty value. These are usually editorial articles.

  • Especially in companies with a large number of employees, transparency about activities is often an important factor. Here we have used the "Upcoming events" widget to inform users about company events.

  • This example is also about identifying trends and employee interests on certain topics and using these for Internal Communications. This is possible using the "Trending hashtags" widget.


Do you want to know more about designing homepages? Then take a look at our article on "Design layouts: Homepage(s)"

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