Launching a major event—be it a conference, an annual company event, or a significant company milestone—demands more than just a simple announcement. It requires a central hub where attendees and stakeholders can find all the information they need, engage with content, and truly immerse themselves in the experience.

This article will show you how to leverage a homepage to create a dedicated, dynamic landing page for your next big event, ensuring it receives the attention and engagement it deserves.

Objectives of your event homepage

While your standard intranet homepage serves daily needs, a specialized event homepage offers distinct advantages:

• Centralized Information: A single "home" for all event-related content, from schedules and speaker bios to downloadable resources. This landing page centralizes all event details, logistics, and essential resources.
• Enhanced Engagement: Creates excitement and anticipation, fosters community, and keeps attendees informed and engaged before, during, and after the event.
• Streamlined Communication: Ensures everyone involved—attendees, organizers, and participants—receives timely and relevant updates.

Setting up your homepage in Haiilo

To build an impactful event homepage, we recommend combining the following Haiilo elements and widgets:

• Hero Teaser: Positioned as a striking banner at the top, clearly announcing the event name, dates, and calls to action (e.g., "Register Here," "Read the Agenda"). This is your event's billboard.
• Teaser widget: Emphasize key links to important resources by displaying them as teaser cards. Alternatively, you can choose link buttons or images instead.
• RTE widget: Used here to highlight the hashtag for the event, as it makes it clickable for easier use.
• Upcoming Events Widget: This widget is essential for showcasing individual event sessions. Create separate events for each day or key session, and they will automatically populate here, reminding attendees of what's next.
• Latest Blog Articles Widget: Link this to a dedicated "Event Blog" where you can publish speaker spotlights, session previews, and post-event recaps. This keeps fresh, detailed content discoverable. Alternatively, if you want to display specific articles from multiple blogs, you can use hashtags to filter and show only articles that include the hashtag(s).
• Latest Wiki Articles Widget: Connect this to an "Event Wiki" to host static, essential information like the full program details, venue maps, travel guides, or FAQs.
• Timeline Widget: The timeline will display all updates posted on the event timelines or an eventual event page timeline, ensuring users see these updates in a timely manner.
• Downloads Widget: Specifically for an online event, offer downloadable templates and kits such as Zoom backgrounds, presentation slides, or event-specific profile picture frames for attendees to use during the event.

Tips for a winning event homepage

1. "Home" for All Info (Page as a Hub): Designate a specific page as the central "home" for all event information. This page can host a Blog App for in-depth articles, a Wiki App for static resources, and an Events app showing all events while acting as the event host. It can also be used as a communicator for all event updates on event timelines. If the event is recurring, you can reuse this same page each time by updating the information, saving you valuable time.
2. Harness the Power of Hashtags: Create a unique event hashtag, such as #PartnerConference2025, that is clear and memorable. Promote this hashtag prominently and use it on all event-related posts, articles, and updates, making it easier for users to stay on top of the event and receive notifications for new content.
3. Individual Event Creation: Create separate individual events for each major component of your conference or celebration (e.g., "Day 1: Welcome Coffe," "Day 2: Panel Discussion"). Also, create a primary event that serves as the central information event, where all general updates will be published.
4. Set as Default Homepage: For the duration of the event (or a pre-defined period), configure this event homepage as the default entry homepage for all registered attendees or relevant user groups by moving it to the top of the Homepages list in the Administration. This ensures that when they log into Haiilo, they are immediately greeted with all the event information they need.
5. Phased Content Strategy: To maximize engagement for your event, we suggest updating your homepage's content at three key moments.
   • Pre-Event: Focus heavily on generating excitement, practical information (travel, logistics, FAQs), speaker introductions, and session teasers. Use polls (e.g., "Which session are you most excited for?") to drive engagement.
   • During the event: Shift to real-time updates (e.g., "Room change for Workshop 1A!") and daily recaps. Consider a Multichannel posts widget to highlight important news about the event or prominent contact info on the homepage.
   • Post-Event: Transition to "Thank You" messages, access to recordings/presentations, post-event surveys, and photo galleries. Keep the hashtag alive for continued discussion.
6. Post-Event Archiving & Transition: Once the live event is over, don't just deactivate the homepage. Move it to be a second homepage to act as an event archive for a defined period after the event. Change the Hero Teaser to "Thank You for Attending!" or "Relive the Moments." This also allows for prominently presenting a feedback survey.
7. Measure Success: In addition to analyzing any survey or poll feedback, pay attention to Haiilo's analytics and measure the success of your efforts. Which articles were most viewed? Which events had the most RSVPs? Use this data to improve future events.