Accessing analytics
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There's a new entry point into the analytics displayed in the navigation bar: 
Anyone with analytics access - including page and community admins - can see the icon and access the analytics.
The Analytics button on a page or community will remain. It currently links to the old Analytics but will be updated to the new Analytics once the old Analytics are retired.
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The button in the user drop-down menu leading to the analytics will be deprecated. |
User Activity and Content pages
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New User Activity and Content pages introduced to house the most important existing and new metrics:
- Active Unique Users
- Visits
- Average Session Length
- Created Content
- Interaction
- Content Performance
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The Dashboard in old Analytics will be deprecated. The widgets from the dashboard have either been moved to other pages or deprecated.
Moved:
- Adoption: Data represented in a different way on the User Activity page in the totals box
- Active unique users: Data is represented in the new Active Unique Users widget
- Active pages: Total number added to the Pages page
- Active communities: Total number added to the Communities page
- Session length widget: Added to the User Activity page as a historical graph
- User activity graph: Extended and renamed to Active Unique Users widget, including:
- Active users = Renamed from the previous Consuming users
- Interacting users = Interacting users in the new analytics don't include users who updated or created any type of content.
- Creating users = New metric for users who created content. Updated content not included.
- Created content graph: Moved to the Content page
- Content performance: Moved to the Content page
- Visits: Moved to the User Activity page, representation changed to historical graph
- Top searches: Top phrases moved to the new Search page.
Deprecated:
- Messages sent widget
- User activity map
- Audience
- Top searches: Search terms
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Content Details page
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- Totals section extended with additional metrics and attributes.
- New Interaction widget introduced, containing data from the deprecated widgets.
- Interaction widget extended with:
- Shares
- Average engagement rate
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- Views (Article) widget deprecated
- Views (Share on timeline) widget deprecated
- Views (Combined) widget deprecated
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Communities & Pages Overview pages
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- Totals section introduced, with the total breakdown of communities/pages by type across the platform.
- Creation date column added
- Only my pages button added. Only available for an Analytics admin.
- Only my communities button added. Only available for an Analytics admin.
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- My Pages and My Communities pages deprecated. In the new app, Pages/Communities and My Pages/My Communities have been merged, with owners able to access analytics for the pages/communities they own, and Analytics admins able to access analytics for all pages and communities
- Average Engagement Rate deprecated.
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Communities & Pages Details pages
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- Totals section introduced
- New widgets added:
- Active Unique Users
- Page Usage Duration
- Visits and Visitors
- Interaction
- Impact
- Analytics for indiviudual apps added
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- Highlights section deprecated
- Community Activity widget deprecated.
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Homepages page
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- Totals section introduced, with the total breakdown of homepages by type across the platform.
- Creation date column added.
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- Average Visit Duration moved to Homepage Details page.
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Homepage Details page
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- Totals section introduced.
- Average Usage Duration widget added.
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- Visits widget deprecated. "By application" analytics has been enhanced and will be available via drill-down in the Visit and Visitors widget.
- Audience: Widget deprecated.
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Search page
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New Search page introduced, includes enhanced Top Search Phrases widget. |
- Search Terms widget deprecated.
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Mobile applications analytics
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"By application" analytics has been enhanced and will be available via drill-down in the following pages and widgets:
- User Activity / Active (Viewing) Users
- User Activity / Average Session Length
- User Activity / Visits
- Page Details / Visits and Visitors
- Community Details / Visits and Visitors
- Homepage Details / Visits and Visitors
- Page Details / Average usage duration Community / Average usage duration
- Homepage Details / Average usage duration
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- Visits widget deprecated.
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Filtering
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- Due to the performance reasons, the capability to filter by custom date range was removed. Users are presented with a set of predefined options.
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Export
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- Users will be given the capability to select data they want to export.
- New fields will be added, including:
- Content item publication date and time
- Content item parent community/page ID
- Content item ID
- Content item URL
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