New Analytics is in beta and not available for all customers. For more information, visit our Client Community.
The New Analytics dashboard is an effective tool that enables you to gain deep insights into user engagement and measure the success of your platform and its content. By utilizing the different tabs in the dashboard, you can explore user activity, track content performance metrics, and identify popular pages and communities that will help you enhance the overall user experience and drive content effectiveness.
New Analytics can be accessed from the icon in the navigation bar, provided you have the necessary permissions.
Dashboard tabs
The Analytics dashboard features various categories, each represented by a different tab. Each tab focuses on specific metrics to enable deeper analysis.
- User activity: The User Activity tab focuses on key user activity metrics, which is essential for understanding how users use and interact with the platform. Learn more in this article:
- Content: The Content tab highlights how content is created, viewed, and perceived based on engagement responses. Moreover, by selecting a specific content item, you can access additional Content Details to explore a content item in greater depth. Learn more in this article:
- Pages: The Pages dashboard provides data for pages on the platform. Also, by selecting a specific page, you can access Page Details to explore a particular page, its content, and subscribers' actions in greater detail. Learn more in this article:
- Communities: The Communities dashboard provides insights into communities on the platform. As with pages, by selecting a community, you can access Community Details to explore a community, its content, and members' actions in detail. Learn more in this article:
- Homepages: The Homepages dashboard provides details about your platform's homepages. You can select a specific homepage to view detailed data. Learn more in this article:
- Search: The Search dashboard highlights search data, including the most frequently searched phrases. Learn more in this article:
Features
There are some features that overlap between the different tabs in the dashboard:
- Filtering the data: You can filter the dashboard by date range or various user criteria to refine your data. Learn more in this article:
- Viewing percentage change: Every widget in the dashboard displays a percentage trend as the development in comparison to the reference time period. The reference period is automatically selected from the same duration just before the configured time period. For example, if you are viewing the past 7 days, the change is compared to the 7 days prior to your selected period.
Permissions
These are the permissions related to analytics:
- "Access Analytics": Allows users to see the Analytics menu item in the navigation bar and access the Analytics dashboard. With this permission and by being a page or community admin, you can see data for your managed pages and communities.
- "Analytics Admins Access": Allows users full access to the Analytics. This includes viewing all platform data on users, content, pages, communities, etc.
For easier visualization of analytics access, the table below shows what you can see in the Analytics dashboard depending on your permission:
Data collection and processing
You will sometimes see that data from previous days is being slightly adjusted. Below, we explain why.
When collecting data, some events cannot be transmitted while a user is actively using the application. For example, the time a user spends navigating through Haiilo is recorded until they leave the page. If a user closes the browser tab, data transmission stops and will not resume until they reopen Haiilo in their browser. At that point, any previously collected user activity data will be transmitted.
The time it takes to collect and process all data depends on the type of event and individual user behavior. Sample analysis has shown that approximately 85% of data is collected within the first hour after the event, and around 98% is collected within 24 hours following the event.