The New Analytics dashboard offers various metrics to enhance your understanding of content performance and employee engagement. This article will explain the key analytics terminology you can find in the dashboard:
Content metrics
Content items
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Timeline posts |
The total number of timeline posts published in the time period. All posts are considered, including those created on user timelines. |
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Blog articles |
The total number of blog articles created in the time period. Blog articles are counted by creation, not publication, meaning drafts are counted. |
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Wiki articles |
The total number of wiki articles published in the time period. |
Impact
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Impressions |
The total number of times the content or a share of the content appeared anywhere in the time period, e.g., appeared on the timeline. This includes repeated impressions by the same user. Applicable only for blog and wiki articles. |
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Reach |
The total number of unique impressions, meaning the total number of unique times the content or a share of the content appeared anywhere in the time period, e.g., appeared on the timeline. Repeated impressions by the same user not counted. |
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Views |
The total number of times the content or a share of the content was viewed in the time period. This includes repeated views by the same user. |
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Unique views |
The total number of unique times the content or a share of the content was viewed in the time period. This means how many unique users have actually viewed a content item, e.g., by clicking "Read more" button. Repeated views by the same user not counted. |
Interaction
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Comments |
The total number of comments (including comments on comments) on any content in the time period. |
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Reactions |
The total number of reactions of any type on any content in the time period. Reactions to comments are excluded. |
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Shares |
The total number of shares in the time period. For timeline posts, the initial creation doesn't count as a share. For page/community shares, only shares of content created on the page/community are counted, not shares targeted to the page/community. |
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Engagement rate |
A score indicating the level of interaction on the content. Different interactions are assigned points: Like = 1x, Comment = 2.5x, or Share = 5x. The total is divided by reach and multiplied by 100. Example:
For page/community content engagement, engagement on shared items is counted only for the item's origin page/community, not for sharing to the target page/community. |
User metrics
Users
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Viewing users |
The total number of active unique users. All users that were active for a minimum of 3 seconds in the time period. For page/community, this metric as calculated as total number of users who viewed content of a page/community. |
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Interacting users |
The number of unique users who reacted to, commented on (also comment-on-comment), or shared content in the time period. For page/community, this metric as calculated as total number of users who interacted with content of a page/community - rented to, commented, or shared. |
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Creating users |
The number of unique users who created a timeline post, blog article, or wiki article in the time period. For page/community, this metric as calculated as total number of users who created content on/in page/community. |
Activity/traffic
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Average session length / usage duration |
The time, on average, users spent on the platform/page/community/homepage in the time period. Calculated as the total duration of all active sessions divided by the number of active users in the time period. Only active sessions are taken into account, meaning the time when the application is actively being used rather than simply open in the background. |
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Visits |
The total number of non-unique visits in the time period. A visit is counted each time a user accesses or uses your platform for a minimum of 3 seconds. For pages, communities, and homepages, a visit is counted when a user opens a page/community/homepage. |
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Visitor |
The number of unique users who opened a page/community/homepage in the time period. Each visitor is counted only once. |
Adoption
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Tenant licenses |
The total number of licenses in your platform. |
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Activated user accounts |
The total number of Active user accounts on your platform. Learn more about account statuses in Understanding account statuses. |
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Active users |
The total number of users who have logged into your platform at least once. |
Page and Community metrics
Pages
| Total pages | The total number of active pages on the platform. |
| Public pages | The total number of public pages on the platform. |
| Private pages | The total number of private pages on the platform. |
| My pages | The total number of active pages on the platform that you are an admin of. |
Communities
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Total communities |
The total number of active communities on the platform. |
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Public communities |
The total number of public communities on the platform. This includes protected communities. |
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Private communities |
The total number of private communities on the platform. |
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My communities |
The total number of active communities on the platform that you are an admin of. |
Homepages
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Total homepages |
The total number of active homepages on the platform. |
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Public homepages |
The total number of active public homepages on the platform. |
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Private homepages |
The total number of active private homepages on the platform. |
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Web homepages |
The total number of active homepages that are activated for the web, i.e., the browser version of your platform. |
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Mobile homepages |
The total number of active homepages that are activated for the mobile app. |