Effectively sharing news and reaching all employees at the right time and place is a central element of every intranet and employee experience platform. To address various scenarios and use cases, Haiilo provides its users and content creators with a range of options.

Three different features enable you to share news in a suitable format with the right audience. The best approach for you and your intentions depends on several questions:

• Who is the audience, and how can it be targeted?
• How extensive is the content you want to share?
• Does the content require editorial options or sophisticated formatting?
• Can you reach the whole target group on your intranet, or do you need to cover more channels?
• Does your content require confirmation by the recipients that they received and read it?

Studio

The Studio is used for top-down communication that needs to reach every targeted person.

The Studio is your feature of choice when it comes to official top-down communication that needs precise targeting of diverse audiences, or you want to push your message across multiple channels like Email, Microsoft Teams, Digital Signage, or the Intranet.

The Studio is your most official and powerful way to share news across the organization, utilizing pure push logic. The publisher has full control and defines the desired audience by targeting pages and their subscribers, groups of users, individual users, or a mix.

Popular use cases

• Company-wide management news
• Important announcements across diverse target groups

Blog app

The blog app is best suited for horizontal communication and content with extensive editorial needs.

The blog is the app to use when you want extensive formatting and layout options. It offers sophisticated editorial possibilities and caters to multiple use cases and scenarios by allowing the flexible use of widget combinations.

The targeted audience is defined as the users who have subscribed or are auto-subscribed to the page or are members of the community in which the app is installed. This way, the app mainly serves a pull logic (proactive subscriptions) but offers a push element (auto-subscriptions) at the same time.

Popular use cases

• Publishing thought leadership and employee spotlights
• Sharing departmental news

Timeline app

The timeline app is best used to drive engagement and share horizontal and bottom-up communication.

Use the timeline app when it's about tweet-like content, short announcements, or reminders, or if your news is purely about the information and no additional formatting is needed. The timeline app is versatile, enabling both top-down news sharing and bottom-up user interactions.

Just like with the blog app, the timeline's targeted audience relies on whether a user is subscribed or auto-subscribed to the respective page or a member of the community in which the app is installed.  For the same reason as above, the app serves both pull and push logic.

Popular use cases

• Sharing short messages that focus on the information, not the format
• Driving engagement by opening a communicational backchannel for questions and ideas