The Content page focuses on how content is created, viewed, and perceived through engagement responses. Tracking this information is essential to understand your audience's preferences and behaviors, enabling you to tailor your content strategies for maximum impact. You can narrow down the view by choosing a specific date range or applying user filters. 

Additionally, by selecting a content item in the list, you can open a Content details view, which includes more in-depth data on the specific content item.

For more information about the definitions of metrics, refer to Metrics Definitions for Haiilo Analytics.

Created content

You can find data on created content on your platform. Created content includes the total number of items created platform-wide, categorized by timeline posts, blog articles, and wiki articles.

The line graph shows changes over time, allowing you to hover over specific points to see the breakdown of created content for a given period. You can also focus on a single metric by deselecting the others under the graph.

By dragging and highlighting a section of the graph, you can zoom in to view a snapshot of that specific time period. Select to return to your chosen time frame.

Interaction

You can access data on user interactions, such as comments, reactions, and shares, to better understand your users' level of engagement with content. Similarly to the above, you can interact with the line graph to narrow your focus.

Content performance

The list displays every content item created or published during the specified time period, organized by type. This means if a blog article was created in May but published in June, it will display for both time periods.

Although the list only shows content created/published during that time period, the metrics in this view encompass all data, not just the selected period. This means that, regardless of the time period you select, the Comments, Views, Engagement rate, etc., will show the totals for that post and are not influenced by the chosen time period.

Additionally, applying a filter will limit the list to content created by users who match the selected criteria.

You can sort the list by any metric. If you wish to narrow down the list to a specific content item, you can search by selecting    in the Title header. The search considers only keywords in the title for blog and wiki articles and the first 960 characters of the post for timeline posts. Moreover, you can filter the Type column to view only content items for a specific content type.

You can select a content item to open the Content details view, which allows you to explore data for that particular content item further.

Content details

The Content details view provides data for a specific content item. At the top, you can find information for the item, including its title, creation date, publication date, and last update date. Also, you can see its total data regardless of time period, e.g., the total number of views, impressions, and so on, that it's collected over time. You can open the content item itself by selecting  .

Overall, this view's data is similar to the overview data, but it focuses on a single content item. In addition, you can find metrics for Impressions and Unique views, enabling you to understand the total views and reach, alongside unique views and reach.

Finally, you can explore the sentiment breakdown of comments and reactions, as well as the reactions to the content item, in corresponding donut charts. You can use filters to refine the results to view the breakdown for a specific company, department, or location.