Content Analytics Beta

The Content dashboard focuses on how content is created, viewed, and perceived through engagement responses. Tracking this information is essential to understand your audience's preferences and behaviors, enabling you to tailor your content strategies for maximum impact. You can narrow down the view by choosing a specific date range or applying user filters

Additionally, by selecting a content item in the list, you can open a Content details view, which includes more in-depth data on the specific content item.

For more information about the definitions of metrics, refer to Metrics Definitions for New Analytics.

Created content

You can find data on created content on your platform. Created content includes the total number of items created platform-wide, categorized by timeline posts, blog articles, and wiki articles.

created content overview analytics.png

The line graph shows changes over time, allowing you to hover over specific points to see the breakdown of created content for a given period. You can also focus on a single metric by deselecting the others under the graph.

By dragging and highlighting a section of the graph, you can zoom in to view a snapshot of that specific time period. Select undo analytics.png to return to your chosen time frame.

created content line graph analytics.png

Interaction

You can access data on user interactions, such as comments, reactions, and shares, to better understand your users' level of engagement with content. Similarly to the above, you can interact with the line graph to narrow your focus.

interaction analytics.png

Content performance

All content created during the specified time period is listed for analysis at the content item level. While the list only includes content created in the time period, all metrics in this view reflect data from all time for a particular content item, not just the selected period. Furthermore, applying a filter will narrow the list to content created by users who meet the selected criteria.

You can sort the list by any metric. If you wish to narrow down the list to a specific content item, you can search by selecting    in the Title header. The search considers only keywords in the title for blog and wiki articles and the first 960 characters of the post for timeline posts. Moreover, you can filter the Type column to view only content items for a specific content type.

content performance analytics.png

You can select a content item to open the Content details view, which allows you to explore data for that particular content item further.

Content details

The Content details view provides data for a specific content item, meaning a blog article, wiki article, or timeline post. At the top, you can find information for the item, including its title, creation date, publication date, and last update date. Additionally, you can open the content item itself by selecting  .

content details analytics summary.png

Overall, this view's data is similar to the overview data, but it focuses on a single content item. In addition, you can find metrics for Impressions and Unique views, enabling you to understand the total views and reach alongside unique views and reach.

Finally, you can explore the reactions to the content item using a pie chart that shows the total number of reactions, categorized by type.

reactions pie chart analytics.png

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