You can create newsletters in the Studio. You need "Access Studio" and "Create, edit and delete Newsletters" permissions to create newsletters.
You need "Publish Newsletters" permission to send newsletters. Users without this permission can only create and edit newsletters but require approval from an admin to send them.
Once an email newsletter is sent out, it cannot be edited, unpublished, or retracted.
1. Start your newsletter
- Go to the Studio from the main navigation bar.
- Select Create > Newsletter or New Newsletter.
- Decide whether to begin with a blank editor or choose a template.
- Select Create newsletter.
- Define a Subject for your email. The subject is shown to users in their inboxes.
- Create and design your email. You can add content to your newsletter using the editor toolbar, and if enabled for your platform, you can ask AVA to help produce text for your newsletter. In addition to text, images, formats, and styles, you can add various content and layout types.
- The options available when designing a newsletter are explained in Using the Studio editor toolbar.
- When you're done designing your newsletter, you can provide it in additional languages before moving on to adjust the settings before publishing.
A draft of your newsletter is saved and updated within a few seconds every time a change is made. This means you can leave the editor, and your newsletter will be saved automatically, so you can return and finish it later. Only the latest version of your newsletter is saved. Your drafts can be found in the Studio, either from the Dashboard or the Calendar.
Images can increase email size, potentially causing delivery issues if the customer's IT department sets size limits. Therefore, we recommend using lightweight images and avoiding adding too many. Additionally, keep in mind that directly playable videos aren't supported in emails.
Email clients use different technologies to render HTML in emails. Some email clients (e.g., Microsoft Outlook) do not fully support all HTML and CSS standards, which can cause them to display the design slightly differently from how it appears in the editor. Unfortunately, Haiilo cannot influence this.
2. Adjust your newsletter's settings
When getting ready to send your newsletter, you can configure the settings on the right-hand side of the editor.
Once you've finished creating and configuring your draft newsletter, you can send a test email, submit the email for approval before it's sent to users, or send it to users immediately, depending on your permissions. Learn more in Sending email newsletters.
Background color |
You can define the background color of your newsletter by inputting a HEX or RGB value or selecting a color from the color picker. By default, the background color is white (#FFFFFF). |
Schedule for later |
You can set a scheduled date and time for your newsletter before requesting approval or publishing it. The newsletter is scheduled to be automatically sent on that date and time. If the newsletter creator doesn't define a date and time before requesting approval, they need to publish it manually after approval. Learn more in Sending newsletters. |
Send as |
You choose who will appear as the sender of the newsletter: You, a page or community you manage, or another user. Your options depend on your permissions. Learn more in Publish On Behalf overview. The sender's name will be displayed at the top of the email. The name shown to users in their inbox is the network name of your platform. |
Audience |
You target your newsletter to ensure it reaches the right users. The newsletter creator is preselected and fixed.
Once you select an audience, a list of targeted users appears under Show selected audience. |
Campaigns |
You can add the newsletter to one or multiple existing campaigns. You need the "Add items to campaigns" permission to add a newsletter to campaigns. Learn more in Using campaigns in the Studio. |