You have several options when it comes to sharing news and targeting your users on your Haiilo platform. To help you differentiate between your multichannel communication and modern intranet module, let's take a look at both the Intranet and the Studio—especially when creating content and reaching your entire workforce.

Aim of the modules

Both modules aim to enhance communication and improve engagement within your team and company. However, they serve different purposes:

Modern Intranet

Create a digital home where your entire workforce connects, stays up-to-date, and interacts.

• News & Updates: Help your users to easily stay up to date, leverage their actively personalized Newsfeed and get the right information at the right time.
• Knowledge: Provide everyone with easy and personalized access to content and information, that helps them to simplify their daily jobs and increase efficiency.
• Engagement: Help your users to interact, connect and exchange about relevant topics across the organization.

Multichannel communication

Deliver targeted official information and company news to every employee on the channel they prefer - top-down push communication that no employee can miss.

• Push: Push the most important information top-town to the relevant audience.
• Targeting: Leverage the granular targeting options and address groups, page subscribers, and particular users, or simply orchestrate your audience as a combination of them.
• Multichannel: Use different distribution channels to reach diverse peer groups among your user base where they naturally are.

Use cases

To best leverage their benefits and combined synergies, it is important to provide clear guidance for which purposes you use each module. This should consider your existing use cases, the diversity of your workforce, the channels you have in use, and your overall communication strategy. To make all of this more tangible, we will provide you with some popular examples.

Note: We focus on the Intranet’s Blog app, as it is closest to the Content Studio's use cases. 

Reaching everyone

• Depending on the set-up of your intranet, there can be certain factors that might limit the reach of your information. Most likely, not all employees are (auto-) subscribed to every page or community in the intranet, potentially causing them to miss important news posted on the timeline or the respective Blog App. Even more so, if the trending blog widget is not used on the homepage. Since some employees may not log in daily, they might miss notifications via the bell or email, particularly if email notifications are not enabled. Additionally, as blog article teasers can only be shared via MS Teams, it becomes more challenging to ensure that everyone is informed.
• Depending on your business, a lot of communication likely happens via tools like MS Teams. The studio's targeting feature helps ensure no one misses important information by allowing you to reach the right audience for your message through their preferred channels, such as MS Teams, Slack, email, or onsite screens*. Especially if your company has a large number of blue collar workers, choosing the studio will ensure your news reach them beyond the borders of your intranet with more flexible targeting regardless of page subscriptions.

Creating content

• When in draft mode, blog posts are exclusively accessible to admins and designated page/community users, ensuring scheduled publishing and seamless coordination among various writers and editorial teams. However, it's important to note that your content publication may impact news from other pages/departments, as planned content from other pages or communities may not be visible to you.
• The content planner allows for intuitive and collaborative content planning and creation. The calendar view lets you see all planned, scheduled, and published studio posts and their approval status. It allows you to find the right time and schedule via drag and drop, ensuring every piece of news gets the attention it deserves. When creating content, the editor assists you by taking over formatting and images from copied content, for example, from an article on a website. Additional languages can be added with a simple click and another bonus within the studio: AVA, our AI-powered assistant, helps you create appealing content, customize the post length or tone of voice or generate matching hashtags for your topic.

Examples

As stated, the purposes of using both modules depend on different factors. We as Haiilo have therefore defined the following “rules” internally:

In-depth news: If information is relevant to a certain group of people and/or not time-critical,
expert knowledge on specific topics should be shared via the Blog App on the respective page.

Topic examples:

• Insights after events (e.g. learnings from conferences)
• Feature previews/details of new product features, e.g. new mobile dashboard
• Introductions (details on new projects/teams)
• News on location level

Urgent top-down news: If information is rather time-critical and therefore needs urgent attention, the Studio is the better choice. Especially, when combining employees from different pages or wanting to spread the news company-wide immediately.

Topic examples:

• Organizational updates: policy/safety updates, new tools/forms/processes/guidelines
• Company updates (urgent and/or monthly): upcoming events, new/adapted strategy, official announcements (e.g. new leadership/products/services/locations)
• Departmental (Quarterly) Update**: E.g. HR: new joiners, employee of the month, anniversaries/celebrations, new benefits, ENPS/employer branding topics)

Blog post

A good example of a blog post is our monthly product update, which is published via the Blog App in our client community. It entails detailed information about new features and can be consumed on demand by anyone interested.

Studio post

We chose one of our very own news items—just recently, our P&C team posted an update about company benefits. Even though all employees are auto-subscribed to the P&C page in our intranet, the team chose to publish via the studio because they only wanted to reach employees in the respective locations. In this case, the target group combined employees from three different pages: Hamburg, London and Helsinki.

This is what the teaser in Slack looked like:

Further tips and tricks:

• *Digital Signage: Use the studio to push content actively to your onsite screens, making news easily accessible via a QR code and using the Mobile App.
• **Depending on your (company) strategy and the size of your organization as well as the character of your news, you can either use the Blog App for departmental updates or the Studio. If you choose the Blog App for HR news, for example, make sure every user is auto-subscribed to the HR page and receives updates on new joiners, etc.
• You can request read confirmation with studio posts to make sure your message has reached everybody.
• Use the Multichannel comms App on pages or the featured posts widget on homepages to ensure that the published information is also accessible later.
• Are you unsure whether the Blog App or the Timeline App is the right choice? Check out this article.
• Performance: Understand which channels, topics and content formats work best for your employees through the built-in analytics dashboard in the studio. Drill down to details to discover workable insights and receive alerts and recommendations to improve your communications.
• Looking for an exchange on further best practices? Become part of our exclusive client community to network with peers and exchange best practices with other experts from our large customer base, for example on their experiences with using both the studio and the blog app. Join Client Community or Go to Client Community