You can view how your posts have reached and resonated with their audiences in the Analytics. You can access post-specific and overall analytics. Any user with permission to access the Studio can access the Analytics. The analytics data for the Studio updates at least every few hours.

Post Detail Analytics dashboard

You can see analytics for a specific post by opening the mini preview from the "Calendar" tab. The mini preview displays data on the post's reach and read confirmation; that is, how many users have seen the post and, if enabled, how many users have confirmed reading the post.

To view more detailed analytics for the post, click on either the reach or read confirmation boxes in the mini preview to open the post detail dashboard.

The metrics that Haiilo measures and shows for the selected post in this section are:

• Reach: number of users from the post's selected audience who saw it. One view per user is counted; if a user sees the post 5 times, it is counted as 1 reach. 
  • Reach is counted when a user scrolls past a post on the Timeline. Also, viewing the post on Slack or MS Teams or opening the email is counted as a reach. Currently, reach and visit for Slack, MS Teams, and email are measured the same way.
  • If the post's audience contained 61 users, the reach for the post could, at maximum, be 61, meaning every targeted user saw the post at least once.
• Visits: the sum of all views of the full post. Multiple views per user are counted; if a user opens the post 5 times, it is counted as 5 visits.

  • Visits are counted when a user clicks to open the post in full web view from the Timeline. Also, viewing the post on Slack or MS Teams or opening the email is counted as a visit. Currently, reach and visit for Slack, MS Teams, and email are measured the same way.

• Visitors: number of users from the post's selected audience who opened the full post. One view per user is counted.
  • If the post's audience contained 61 users, the visitors for the post could, at maximum, be 61, meaning every targeted user opened the full post at least once.
• Engaged users: number of users from the post's selected audience who engaged with it. Engagement is counted as commenting or liking a post on the Timeline or reacting to a post on Slack or MS Teams. One interaction per user is counted.
  • If the post's audience contained 61 users, the engaged users metric for the post could, at maximum, be 61, meaning every targeted user engaged with the post at least once.
• Read confirmation: number of users from the post's selected audience who confirmed reading it. This tile is only shown if read confirmation has been enabled for the post.
  • If the post's audience contained 61 users, the read confirmation metric for the post could, at maximum, be 61, meaning every targeted user confirmed reading the post.
• Comments: sum of all comments on the post on the Timeline. Comments-on-comments are counted.
• Likes: sum of all likes on the post on the Timeline. Likes on comments are not counted.
• Slack and/or MS Teams reactions: name of a given reaction and sum of times it was given on the post on Slack or MS Teams. The three most given reactions are shown, followed by an "Others" row to include any other reactions and a total reactions row. These tiles are only shown if Slack or MS Teams have been selected as communication channels for the post.

If there are no results, the tiles will display 0 or "No results."

A post's reach, visits, and visitors can exceed 100%. This can happen when there are new user subscriptions to a page or target audience after the post is published, or if a user in moderator mode who was not part of the initial target audience views a post. The initial count of targeted users is based on the time the post was published. Although new users can view the post, they are not included in the initial count of targeted users. Therefore, the reach, visits, and visitors data increases, resulting in a percentage that exceeds 100%.

Overall Analytics dashboard

You can see the overall analytics for your posts from the "Analytics" tab in the Studio. The comprehensive analytics show how your post audiences have received and engaged with posts during the selected period. 

You can select predetermined periods in the analytics or use the period selector to choose a week, month, or year. The default period is "Last 7 days", which counts from the previous day backward and does not consider the current day. The timezone in the analytics is UTC.

After selecting your period, you can view the analytics tiles for what occurred. The metrics that Haiilo measures and shows in this section are detailed below.

• Published posts: number of posts published in the Studio in the selected period
• Targeted users: total number of users who were targeted with at least one post in the selected period
  • If you publish 3 posts in the period, each with the same audience of 61 users, the targeted users metric would be 3*61 = 183.
• Reach: number of users who saw at least one post in the selected period. This also counts posts published outside the period that were seen within the period. One view per user is counted.
  • Reach is counted when a user scrolls past a post on the Timeline. Also, viewing the post on Slack or MS Teams or opening the email is counted as a reach. Currently, reach and visit for Slack, MS Teams, and email are measured the same way. 
• Engaged users: number of users who engaged with at least one post in the period. Engagement is counted as commenting or liking a post on the Timeline or reacting to a post on Slack or MS Teams. One interaction per user is calculated.
• Visits: the sum of all views of full posts in the selected period. Multiple views per user are counted.
  • Visits are counted when a user clicks to open the post in full web view from the Timeline. Also, viewing the post on Slack or MS Teams or opening the email is counted as a visit. Currently, reach and visit for Slack, MS Teams, and email are measured the same way.
• Likes: sum of all likes on posts on the Timeline in the selected period. This includes posts published outside the period which were liked within the period. Likes on comments are not counted.
• Comments: sum of all comments on posts on the Timeline in the selected period. This includes posts published outside the period which were commented on within the period. Multiple comments by the same user on the same post are counted. Comments-on-comments are also counted. 
• Other reactions: sum of all reactions on posts on Slack or MS Teams in the selected period. Multiple reactions by the same user on the same post are counted.

The trend percentage under each metric compares to the same period directly before the selected period. This means if you have chosen the period "Last 7 days", the trend compares to the 7 days before the last 7 days.

Under the tiles, you can see a list of the posts published during the selected period and analytics for them. Click on any row to open the Post Detail Analytics dashboard for the post.